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Lifestyle Surveys - Frequently Asked Questions

Typically around 30 minutes. Most questions are quick tick-boxes, and many respondents say it’s enjoyable—time flies when the topic interests you. There are 8 sections in total ranging from demographics, to interests and outlook, finance and loyalty, auto & travel, shopping, tech & internet and finally media.

To qualify for the competition and prizes, you need to complete at least Section 1: General - Demographics. You earn an additional entry to the prize draw for each section completed.

Lifestyle Surveys is a range of research programmes run by WhyFive, a South African insights company in partnership with FlashPanel, the research and insights platform operated by SilverstoneCIS. We sometimes partner with prize sponsors or organisations interested in what South African consumers are doing, thinking, and feeling.

Winners are notified by phone or email as soon as the prize draws take place. Names and prizes are also published on this site under the “Winners” section. Winners...>>

No one. Your personal information—including your mobile number and email address—is strictly confidential. WhyFive/FlashPanel does not and will not release its database of respondents to any third party.

We analyse the data and share insights via press releases, editorial features, blogs, and emailers. We also make information available to the market—especially media planners and marketing strategists—to support better decisions. In some cases, where partners request specific insights, those are packaged for their exclusive use. Again, unless we specificall ask, and you consent to it, your personal details are not used or associated to the insights data.

We aim for a broad, random sample representative of "the consumer class" adult population of South Africa. We distribute links and invitations across various databases and channels, so participation is open to anyone who receives a survey link or joins our opt-in list and has internet access.

Yes. If we collect an email address or phone number to contact you, it is stored separately and securely, and is not linked to your survey answers.

We publish results, insights, and stories on our company websites on an ongoing basis.